Natural Coloran

Natural colorants are substances derived from natural sources such as plants, fruits, vegetables, minerals, and microorganisms, used to impart color to food, beverages, cosmetics, and pharmaceutical products. These colorants are often preferred over synthetic counterparts due to their perceived safety, consumer demand for natural ingredients, and potential health benefits associated with natural sources. Natural colorants provide vibrant hues while complying with regulatory standards and consumer preferences for clean label products.